Secrets to Promoting Your Event
Need help promoting your event? Are you feeling overwhelmed with all the details? Here are steps that will keep you from feeling overwhelmed and will help you have a successful event!
- Start Marketing your Event Early
- Start marketing your event through social media, emails, and mailers no later than 2 to 3 months prior to your event date. Some can fill an event in just two or three weeks, but it can tend to be more stressful.
- Set a Schedule for Marketing your Event
- Save the Date, Register Now, and Last Chance – Scheduling and sending these emails/social media posts at different times will allow you the flexibility to eliminate the last email/post if your event is full, or you can also add another email/post if you are not full.
- Make a “Catchy Phrase” to Use in Your Email/Social Media Posts
- Use this “Catchy Phrase” in your subject line of an email and provide an easy-to-see link to register for your event.
- Use photos from previous events so individuals don’t want to miss out on your event.
- Ensure to highlight any special guests or exciting activities at your event.
- Take Advantage of FACEBOOK
- Use your organization or company page and create a Facebook event. This will provide your event more exposure and it works!
- Make sure to provide a link so that individuals can register for your event.
- Don’t forget LinkedIn for promoting your Event
- Be sure to share the link to your event on LinkedIn as a publication. This will notify everyone in your network.
- Use LinkedIn and send outbound messages to individuals in your network inviting them to attend.
- Remember to provide Partner organizations with your event social media posts.
- If you are working with a partner organization on an event, ask them to promote your event through their social media/emails also.
- Start Calling Your Contacts
- If you are wanting to get the max attendance for your event, start a calling campaign inviting your contacts and asking if they know of anyone that may want to attend your event. It can be time consuming but effective.
Good luck! We hope you have a successful event!
Written by Laurie Santel
